I’ve started doing something new in my internal communication consulting work… and honestly, it’s changing how results live inside organizations.
Instead of reports sitting on a shelf (or in a folder no one opens again), I’m building CustomGPTs for my clients.

Here’s how it works:
I upload the real data: survey results, focus group summaries, themes, insights, verbatims and then I add in my report and recommendations.

What clients get is a private link to their own CustomGPT. They can:
• Ask questions about the results anytime
• Pull real employee quotes tied to specific issues
• Explore what matters most to different audiences
• Build communication plans grounded in what employees actually said

It turns static insights into something living, usable, and ongoing. Instead of planning in a vacuum, this is planning with purpose. More importantly, it helps Internal Communication Professionals stay connected to the voice of employees long after the project is “done.”

Curious how others are keeping insights alive after the final report?