Only a few months into the IABC brand adoption, and this image makes me very happy.

Since launch of the new IABC brand, it's been wonderful to see the international organization, regions and chapters begin to put the brand guidelines into practice. There's still work to do before our June 2016 adoption deadline, but the early signs are great.



Thanks to those who have gotten out of the gate before everyone else. I look forward to seeing the IABC visual identity come to life on websites and promotional materials through the next few months. More importantly, I am excited about bringing our values: #globalprofession #diversecommunity #createconnection and #insightandresults, to life through words and actions.

Thanks again to @arcasadvertising for delivering a visual identity that allows us to proudly express our diversity while connecting us back to IABC.

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