The biggest mistake leaders make is assuming how their people will react to news.

After 30 years working in communication, one of the biggest mistakes I’ve often seen is leaders thinking they will know how employees will react simply based on their personal opinions without checking in. What they forget is that employees:– don’t have all of the research and analysis that helped make the decisions over months and […]

The Biggest Mistake Organizations Make During Transformational Change

Hint: It’s not what they think. Organizations are constantly navigating waves of change—technological disruption, competitive pressures, economic volatility, political shifts. The instinct when facing transformation is often to sound the alarm. Change is coming! Everything is different! We must adapt—now! And while urgency has its place, the biggest mistake many leaders and communication professionals make […]