I’m a boring Internal Communication Professional.
I’m a boring Internal Communication Professional. Not the clever one with the viral campaigns. Not the flashy one with cinematic launch videos.Not the one who turns every message into a meme. Not the one looking for a laugh. Boring. Now don’t get me wrong. I appreciate the creative stuff. There is a rush that comes […]
From Tactical to Strategic: Elevating Your Role as a Communication Professional
In internal communication, many professionals find themselves caught in the cycle of executing tasks—managing channels, writing content, delivering campaigns—without always being invited into the strategic conversations that shape organizational direction. The shift from tactical to strategic isn’t about abandoning the important day-to-day work. It’s about repositioning yourself so that your contributions directly influence business outcomes, […]