Are Internal Communication Professionals Ready to Become Trust Brokers?
I read the Edelman Trust Barometer (2026) and found myself wondering not about the data, but about the opportunity that feels within reach. In a world shaped by polarization, grievance, and growing insularity, Edelman names trust brokering as a critical response. It identifies employers as one of the few institutions still positioned to do this […]
Words That Work: What Internal Communication Professionals Can Learn from Unions
When it comes to strategic communication, we often look to brand campaigns or leadership speeches for best practices. But there’s one group that consistently gets language right—unions. Yes, unions. Whether you support them or not, you can’t deny their mastery of intentional, emotional, and empowering communication. As internal communication professionals, we should take note. Because […]